Online advertising market in Europe continued to grow apace, according to statistics made public by the Interactive Advertising Bureau Europe (IABEurope) in collaboration with PricewaterhouseCoopers. In 16 of the European countries examined, growth was on average 40% over 2006. In the U.S., for comparison, the market grew by only 26% in the same period of the year.
European advertisers spent 11.9 billion euros in 2007 from 7.21 billion in 2006 as cheltuiseră. United Kingdom, Germany and France accounted for over two thirds of the consumption of advertising in 2007. Consumption European Internet advertising user was on average 81 euros. Advertisers in Norway have paid the most (133 euros / Internet user), followed by Britain (121 million) and Denmark (110 euros). In the U.S., advertising consumption environment / user in 2007 was 92 euros.
For subsequent years, a report estimated that there will eMarketer.com curbed the growth of advertising consumption. Thus, in 2009, consumption would increase advertising in the USA with only 15.3%, while growth in Europe would be 22%.
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